‘Content is king’ is a cliché phrase that almost everyone has come across. However, although it is a cliché, it is the modern day reality. Content is taking over, and content marketing is becoming the next big thing. In over-the-top (OTT), ‘content is king’…
To secure their future as Digital Service Provider leaders, operators must stay at the forefront of evolving technologies and prepare the network to empower the future. Read more on Intraway’s Vision for 2020 and beyond.
As operators invest pay TV, they have to compete against OTT providers such as Netflix and Amazon, who allow contracting service directly.
Nowadays we are going through a change of paradigm in the way people consume audio-visual content. The increase of the internet access, the evolution and penetration in the market of the Consumer Electronic Devices in the availability of the contents both live and video on demand in its different versions and the convergence of the IP world allowing the custom of the content, and also in the ever increasing bandwidth available per client added to the inclusion of mobile networks that makes all this possible.
Food manufacturers are good at making food, packaging and marketing, and the logistics that go with these activities, but the logistics of running shops and supply lines are totally out of their area of expertise. Sharing tasks and revenues makes obvious economic sense. Looking at our industry, the similarities are striking.
In order to ensure that customers are enjoying entertainment services over the Internet, the major Communication Service Providers (CSPs) are constantly seeking to improve their network performance, as well as the tools that are used to solve problems before they arise.
Over-The-Top on demand content may come from different providers and this is a topic on itself, but above that fight there’s a shift in consumer behavior: now content is king. It’s the stories that customers want to consume that drives the market. In this article I’ll discuss the content provider’s rules and how to successfully comply with them.